durhamlane is a B2B sales and marketing agency based in the North East of England.
From November 2022, I’ve been redeveloping the brand’s look and feel, website and LinkedIn ads to give the business more energy and visual appeal to potential customers.
durhamlane
Role
Lead Graphic Designer
Year
2022 - 2024+
Employer
durhamlane
Branding
What happened?
durhamlane’s brand was outdated and lacking consistency. Prior to my employment, they were outsourcing work to various designers without clear guidelines.
I designed an interactive, 54-page brand guideline document that offered a deep dive into a variety of sub-topics, such as social image sizes, print production, colours, iconography and photography, to ensure output was high quality and memorable.
Social Ads
What happened?
durhamlane advertises its services on various social channels and to multiple audiences (customers and employees). It was my task to establish a strategy for these visual communications, and what would be most appropriate to the viewer. Most importantly, I had to make sure that the designs leaving the studio were engaging and representative of the business’ core message.
Front-end Web Design
What happened?
durhamlane’s website was outdated in both functionality and style. Over six months, I repaired, improved and modernised everything on the site - which consisted of over 40 individual pages. Every element needed to be recreated from the ground up in WordPress to ensure that new pages reflect the changes I’d made to their ad designs and brand guidelines.
Motion Graphics
To elevate durhamlane’s customer-facing visuals and express it’s unique, personable attitude I developed some of their previous static ads further into video. The purpose of this was to excite the viewer and add visual interest.
Video Editing
Video is quickly becoming the dominant way we consume media. To help durhamlane adapt to this shift, I've been converting some of their flagship messaging into video format.
Like what you’ve seen?
If you’d like to see more or want to chat, leave your details here and I’ll get in touch!
Alternatively…
You can contact me at:
Email: richie.x.miller@gmail.com
Mobile: +44 (0)7964786958